Consultative Selling

Sell better, sell well!

This course is offered by the Commission scolaire Marguerite-Bourgeoys, in partnership with the SAJE, to entrepreneurs and self-employed workers who want to optimize the development of their clientele and acquire good sales techniques. The participants will learn to master all the steps of the sales process and be able to adapt them to their own business project :

  • Making contact
  • Assessing needs
  • Proposing a negotiated and adapted solution
  • Providing after-sales follow-up

For 20 weeks, at 30 hours a week, entrepreneurs and self-employed workers will alternate work and study. The objective of this program is to give promoters the knowledge and tools they need for commercial negotiations. It offers a set of skills focused on the entrepreneurial approach and sales, combined with role-playing workshops, all driven by a team of experienced trainer-consultants.

By the end of the program, the promoters will be able to identify the important points in the sales conversation and establish a business climate conducive to win-win relationships.

Reformulate, argue, negotiate, respond to objectives and conclude sales: these are the techniques that are used to achieve the target objectives. At the end of the course, the participants will receive a Diploma of Vocational Studies (DVS or DEP in French) from the Commission scolaire Marguerite-Bourgeoys.


Eligibility criteria

  • Be a graduate of the Business Start-Up program
  • Have at least a secondary V diploma recognized by the Ministère de l'Éducation du Québec

People born outside of Canada

  • Notice of equivalence certifying a secondary V diploma, issued by the Ministère de l'Immigration et des Communautés Culturelles.s

People born in Canada

  • Last diploma earned and transcript
  • Valid diplomas are :
    • Diploma of secondary studies (DES)
    • Diploma of college studies (DEC)
    • Bachelor Degree (B.A.)
    • Master Degree (M.A.)
    • Ph.D.

Training cost

  • $195 plus taxes ($224.20) for anyone not on the Self-Employment Support measure (SESM), in all age groups. The documents are included in the price.

Documents to provide

People born in Québec

  • Long form birth certificate (with parents' names, certified copy)
  • Valid health care card
  • Driver’s licence (if you have one)

People born in Canada outside of Québec

  • Birth certificate
  • If a tenant
    • Lease
    • Two recent utilities bills (Hydro-Québec, if possible)
  • If an owner
    • School and municipal tax bills (current year and past year)
    • Two recent utilities bills (Hydro-Québec, if possible)

People born outside of Canada

  • Residency or citizenship card
  • Québec selection certificate (CSQ)
  • Birth certificate (French, English, Spanish)

People born outside of Canada without a Québec selection certificate

  • Residency or citizenship card
  • If a tenant
    • Lease
    • Two recent utilities bills (Hydro-Québec, if possible)
  • If an owner
    • School and municipal tax bills (current year and past year)
    • Two recent utilities bills (Hydro-Québec, if possible)

Note: These documents are required for your school board file, if you have been accepted for the SES measure.


The course is 20 weeks long, alternating work and study. Expect a workload of 30 hours a week.

Call us now !
(514) 861-7253


Did you know that...

... you must graduate the Starting a Business course to be able to register for Consultative Selling ?

Call now to register
(514) 861-7253